Website Traffic Stats Holiday Roller Coaster Ride – What Goes Down Must Come Up!
My Website Traffic stats look as though they went for a Roller coaster ride over the Holidays leading up to the New Year.
The drop and rise in websites traffic numbers was huge, and the funny thing is that the huge drop in website traffic lasted for around two weeks!
I only just wrote about how the latest Google Panda update on December 21st 2012 may be affecting website traffic for many websites.
Though, this two week drop in my own Website traffic data, started on Wednesday December 19th 2012 and finished on Tuesday January 1st 2013.
The drop in traffic hit lows of nearly 75% off the previously built up highs in website traffic stats numbers, with daily averages of 25% to 50% drops in website traffic.
Website Traffic Stats Low But Website earnings still on the Go!
The other interesting thing is that, even though my website traffic stats were really low for the two weeks , my Adsense Ads were still pulling in some okay earnings!
This proves that when I spoke of how you can earn decent money with a low traffic website is true.
Look at it this way!
The amount of Traffic that I had for that two week low period(Wednesday Dec, 19th 2012 until Tuesday Jan, 1st 2013) was well below the traffic numbers I suggested in my ” You can Make Money with a low traffic website post” .
Yet, my Adsense earnings kept clicking over, and I have not even checked some Affiliates, etc yet…..
Another thing is that, you can probably make some really decent money with your website, with far less traffic than many people have suggested(including the numbers I suggested in my “make money with a low traffic website” post)
Though I still think my suggested website traffic numbers target has fantastic earning potential for your website.
Okay, I think it’s time to get back to discussing THAT ” big drop in website traffic for those two weeks during the Holidays, and if there could be any other reasons apart from the Google Panda Update.
Back to Our Two Week drop in Website Traffic Stats
Apart from the latest Google Panda update that may or may not have had an effect on our website traffic for those two weeks from Wednesday Dec 19th 2012 until Tuesday Jan 1st 2013, there is one other obvious factor that could cause a drop in website visitors.
(1). It’s the Peak Holiday Season
It’s End of year Holiday Season so there’s a good chance many regular visitors and potentially new visitors are off on vacation enjoying their holidays somewhere, and don’t have the time to go browsing all over the web and visiting our websites.
That makes a lot of sense, though, could the end of year holidays really have such a massive impact on our website traffic stats, or did something else take place on the web for that period?
Here’s a great article called The Holiday traffic slump is here, but major sites are learning to make the most of it, written by Lauren Maffeo on The Next Web Website.
Lauren has done a great job of outlining many of standard believes on how the holiday season affects website traffic and results in a drop in earnings.
Lauren has also included some updated views on the “Holiday season Traffic slump” phenomenon, and made some very interesting observations on how some sites make the most of their low traffic through the holidays…
What other factors may have also contributed to a sudden drop in website traffic numbers for that two week period?
(2). A Major drop in Website Rankings around this time would do it!
If we had a whole bunch of our Keywords(posts, pages) falling out of the search engine rankings results just before(or around) that two week holiday period, this could cause a major drop in visitor numbers…
Here’s another great article this one is called Search Engine Rankings Dropped? Don’t Panic written by Derek Chew on the Legal Zoom blog.
Derek has done a great job with this article, and he gives you some different scenarios of what may or may not have caused your search engine rankings drop, and the drop in website traffic stats that go with it!
This is why I spoke of the importance of achieving great search engine rankings, and I still feel quite strongly about this. If you can get your websites pages ranked well, for great keyword terms you can achieve some great results…
Though, as my post, and the information spoken of in the linked articles provided has shown, there are other factors that can affect what our website traffic stats will be, and those changes in traffic numbers can have just as powerful an effect as any search engine ranking changes…
Your turn now!
What are your own thoughts and experiences with your website traffic results for the holiday period?